The Benefits of Sharing – Independent Artists and the Internet

Mark H | October 15, 2011 | 1 Comment

The social media for independent artists and bandsI’m a great believer in sharing content and knowledge online. Everyone has their own strengths and weaknesses – and by recognizing these, we can help both ourselves and others. This applies to every industry, however I believe that when it comes to music, it can be even more crucial

How many times have you written a song and been unsure whether that chord progression works or if the lyrics are too clichéd? How many times have you struggled over whether a song is finished or whether there should be a modulation?

Solution: share your work, receive feedback and take it from there. It is amazing how much a little perspective can give you. Hearing views from another person (regardless of whether you know them or not) can put any doubts to rest. This may not be the case every time, but the internet certainly makes these things a little easier – particularly if you’re a little shy about sharing your unfinished work with your nearest and dearest. In fact, most of the time it’s a good idea to get feedback from people you don’t know too well anyway; friends and family might be more interested in making you feel good than giving you the truth. Sharing your stuff on Musicians Together, where musicians give each other feedback on their work, can be particularly useful.

This work-in-progress idea can also apply to sharing content with your fans.

Reach out to your musical community for feedback and share your ideas with them. This is the information age, after all! Your fans will love to feel like they are part of the action. These days, we are not just buying into an artist’s sound, we are buying into the person behind the music and the overall experience.

People love to be asked for their opinions and this interaction will only pull them closer. If people can see your work develop from start to finish, they feel involved – they are involved!

The more you share with your audience, the more likely they are to share your content with others. On social networks such as Twitter and Facebook, this will be vital to your success. Think about it; if your average fan has 200 friends on Facebook and they share a link to one of your tracks, that’s another 200 people who will potentially listen to it. If you have made this fan feel particularly involved, they are more likely to push this content to their social circle along with a call to action, rather than simply posting the link. Their friends may be compelled enough to share it with their 200 friends, and so on. The possibilities are endless.

There are many other ways that you can use social networking to your advantage but this could be one of the most effective, and simplest to implement. Give it a try, stick with it and watch your audience grow.

It could take months or it could happen in a matter of days, there is no definite formula to success. If you want it to happen, you have to make it happen, but there’s no harm in asking for help along the way. You might be surprised just how far it gets you.

Ross Barber - Electrickiwi

by Ross Barber

Ross is a web designer and social media consultant. Since graduating in Popular Music – with a dissertation on ‘The Impact of the Internet on Subcultural Musical Activity’ – in 2009, he has focused on helping independent artists and bands to maximize the impact of their online presence. Check out Ross’ great web design for bands.


Category: Social Media

  • Tonyfloydkenna

    Yep, ‘YOU’ have to make it happen, share and be ready to proactively grasp the opporyunities that arise, that you actually generate. T.